Description
when did gucci change their packaging, In 2010, then-creative director Frida Giannini made a bold decision to switch from brown to green boxes. The new packaging was introduced as part of a wider rebranding .
Beige and white GG Supreme canvas
why gucci changed its packaging
Gold-toned hardware
gucci old packaging
Double G
Inside: 9 open pocket
gucci reusable packaging
Chain top handle with 7″ drop
Top zip closure
gucci green packaging
9.5″W x 4.6″H x 3.4″D
Weight: 0.8lbs approximately
gucci boxes green