celine logo歷史 | 「CÉLINE」 Logo成歷史

The CELINE logo, a seemingly simple emblem, carries a weight of history and represents the evolution of a brand that has navigated decades of shifting fashion trends. Its most recent alteration, orchestrated by Hedi Slimane, marked a significant moment, signaling a departure from the "Old Céline" aesthetic beloved by many and ushering in a new era for the French luxury house. This article delves into the complete history of the CELINE logo, examining its various iterations, the reasoning behind the changes, and the impact these changes have had on the brand's identity and perceived value.

The Early Years: A Focus on Children's Shoes and a Whimsical Logo

The story of CELINE begins not with handbags or ready-to-wear, but with children's shoes. In 1945, Céline Vipiana and her husband, Richard, opened a boutique at 52 rue Malte in Paris, offering bespoke, high-quality footwear for children. The initial CELINE logo reflected this origin: a playful, whimsical elephant design. This logo, while charming, was a far cry from the sleek and sophisticated image the brand would later cultivate. It represented the brand's initial focus and its dedication to craftsmanship and quality, albeit within a specific niche.

The Evolution Towards Ready-to-Wear and a More Refined Identity

As CELINE expanded its offerings beyond children's shoes to include leather goods, accessories, and eventually ready-to-wear for women, the brand's identity needed to evolve. The elephant logo, while endearing, no longer aligned with the brand's broader ambitions.

The brand started experimenting with different designs, moving towards simpler, more elegant logos that conveyed a sense of luxury and sophistication. This period saw the introduction of various iterations featuring the name "CELINE" in different fonts and arrangements, often accompanied by equestrian-inspired imagery, reflecting Céline Vipiana's passion for horses and her equestrian lifestyle.celine logo歷史

The Iconic "CÉLINE" Logo: A Symbol of Parisian Chic (Pre-2018)

The logo most often associated with "Old Céline" – the era before Hedi Slimane's arrival – is the "CÉLINE" wordmark with a serif typeface and a distinctive accent mark over the first "E." This logo became synonymous with understated elegance, Parisian chic, and a minimalist aesthetic. It was a symbol of sophisticated simplicity, representing the brand's focus on quality materials, timeless designs, and a subtle, confident style.

This iteration, used for decades, cemented CELINE's reputation as a purveyor of quiet luxury. It appeared on everything from handbags and clothing to accessories and packaging. The specific serif font used, while not officially named or trademarked, became instantly recognizable and associated with the brand's core values. The spacing between the letters, the height of the ascenders and descenders, and the overall weight of the font contributed to its unique and memorable character.

The Meaning Behind the "CÉLINE" Logo:

Beyond its aesthetic appeal, the "CÉLINE" logo held deeper meaning. It represented:

* Heritage: The logo connected the brand to its Parisian roots and its long history of craftsmanship.

* Luxury: The sophisticated font and the clean design conveyed a sense of exclusivity and high quality.

* Timelessness: The logo's simplicity and elegance ensured its relevance across different fashion cycles.

* Femininity: While minimalist, the logo possessed a certain understated femininity, reflecting the brand's focus on empowering women through sophisticated and timeless designs.

The Hedi Slimane Era: A Controversial Redesign and a New Direction

In 2018, Hedi Slimane took over as CELINE's artistic, creative, and image director. One of his first acts was to overhaul the brand's logo, a move that sparked considerable controversy and divided the brand's loyal fanbase.

The new logo, unveiled with a complete wipe of CELINE's Instagram account and the hashtag #CELINEBYHEDISLIMANE, replaced the accented "CÉLINE" with a sans-serif "CELINE" and removed the accent mark. The font was also changed to a bolder, more modern sans-serif typeface.

Furthermore, the brand stated that the spacing between the letters was inspired by the original CELINE logo from the 1960s. This new logo was intended to evoke the brand's history while simultaneously signaling a fresh start under Slimane's direction.

Rationale Behind the Change:

Hedi Slimane's decision to change the CELINE logo was driven by several factors:

* A Clean Slate: The logo change represented a clean break from the past and a clear indication of a new creative direction. Slimane wanted to establish his own vision for CELINE, and a new logo was a powerful way to signal this shift.